This blog isn’t about The Jam, unfortunately, but instead showcases some of the lovely work we’ve done recently with one of our clients. We’ve been working with ClearSky since 2012; beginning with creating a new brand identity to give them a clear positioning and distinct ‘look’ that stands them apart from their competitors.
For this particular project, our brief was to introduce ClearSky Accounting services into the Entertainment sector. These people might be in front of and behind the camera, on stage and off stage. So quite a broad and eclectic group of people to engage with.
Our approach involved some ClockWise™ planning work to understand what makes this audience tick. Our creative team then used the insights we uncovered to develop some spot on messaging and a visual execution that would effectively connect with our audience.
The creative will be rolled out through a 12-month advertising campaign that includes web, online, print, emails (and hopefully some ambient activity and events to follow).
Here’s the lead illustration and message we developed – it definitely says ‘Entertainment industry’ and truly reflects the ClearSky brand proposition of a straightforward approach to complex accountancy issues.
Whilst we’ve got your attention, this is a very exciting time for both Clock and ClearSky. In creating a brand-led marketing strategy, centred around their values and benefits, we’ve brought this to life with fresh, vibrant and contemporary illustrations, so I thought I’d show off a couple of other executions in their creative repertoire…
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